It's December Already?


Another holiday season is upon us, and have you noticed that demand in the advertising industry has increased? Locally and across the district, I see new creative being produced for television and radio, magazines are getting thicker, and of course digital advertising is soaring and social media continues to bring new revenue to the industry. Do you see it too? I'm happy to report that many of our local federations are also experiencing growth and a renewed enthusiasm for advertising.

This past weekend District Four met for the 2012 Fall Conference in Panama City where we listened to local presidents report on increased membership, better attended programs, successful media auctions and more. I would like to thank AAF - Panama City President, Ron Sharpe, his board of directors and sponsors for hosting an impeccable conference with rousing speakers including Southwest Airlines and  Infinite Scale Design Group.   We came, we learned, and we left inspired. I encourage every member in our district to get involved on their local AAF board. The industry knowledge you gain, the relationships you foster, and the time you are giving back to your industry and community is priceless.

As we bring in the holidays we also bring in the ADDY season. ADDY call for entries materials and postcards are in the hands of most federations by now.  To receive yours, contact your local Federation President or ADDY chair. You can also download a copy of the Call For Entries here. Federations are already busy planning galas and  the winners will be awarded before you know it. I predict increases in entries, membership and satisfied winners as we prepare for the District ADDY show on April 20 in Jacksonville, FL.

Here's to a happy holiday and increased success in 2013. The next time we meet, we will be in Tallahassee where we celebrate Advertising Day by speaking to our legislators and reminding them that advertising fuels the economy. Please put on your calendars Advertising Day on Tuesday, March 19, 2013 and keep reading our monthly Go Fourth newsletters for more details.

Thank you for being a member of the AAF Fourth District.

Go Fourth!
Marla Lucas




At the Panama City District conference last weekend District ADDY Chair Michelle Rushing presented the 2012 ADDY entry materials. The colorful theme again proclaims that great ideas are found in the Fourth District. You can download the Call For Entries here.

The other major news was that the new online portal for entry is ready to start accepting your entries. READ MORE

CMR Studios Produces New WeCAN PSA

Tampa - Integrated media video  production company CMR Studios has completed another in a series of broadcast PSAs for the district-wide campaign. READ MORE and SEE THE TV SPOT

Central FL Ad Agencies Merge

LAKE MARY, Fla. – Central Florida-based evōk, Acropolis and Beloved have formed a merger to create one unified, award-winning agency - evōk advertising. READ MORE