AAF Fourth District Presents 2013 ADDY Awards

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Jacksonville, Fla. AAF Fourth District presented its 2012/2013 ADDY® Awards for advertising creative excellence April 20th. The annual awards presentation was attended by advertising and media professionals from across the state of Florida and the Caribbean. Of the 1334 entries received by the Fourth District, 92 gold ADDY Awards and 148 silver ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy.

 

 The Mosaic award recognizes successful integrated multicultural marketing and diversity efforts that demonstrate the spirit of AAF's Mosaic Principles and Practical Guidelines. This year, McCann Port of Spain received the award for the BPTT “I4TANDT” TV Campaign done for BP Trinidad and Tobago.

 

Top awards of the evening went to the "Best of Show" winners. Alma DDB of Miami captured the Best of Show for the Hola Mexico Goodbye Clichés trailer done for the Hola Mexico Film Festival. Miami Ad School student Mary Beth Koeth garnered the Student Best of Show for her The Collector photography campaign. "The quality of work that comes from the state of Florida and the Caribbean is phenomenal," said Michelle Rushing, AAF Fourth District ADDY chair. "The ADDY Awards is a great way for our industry to come together in the spirit of friendly competition and honor creative excellence."

 

Sponsored by the American Advertising Federation, the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. It is the largest creative awards competition in the advertising industry. Gold ADDY winners move on to the national ADDY competition where they will vie against entries from across the country in a process that will culminate in the National ADDY Awards Ceremony held June 8 at the American Advertising Federation National Conference, ADMERICA!, in Phoenix, Ariz.

 

MOSAIC AWARD

McCann Port Of Spain, Caribbean

BPTT "I4TANDT" TV Campaign done for BPTT

Named after the creator of the ADDY Awards, Charlie Whitebrook, the Charlie Award honors the best work in each of the media divisions.

CHARLIE AWARDS

Best of Sales Promotion

Everything Slight Pepper, Caribbean

3ZERO RUMS done for 3ZERO Limited

Best of Collateral Material

Scott-McRae Advertising, Jacksonville

Bark on Park Posters done for Bark on Park

Best of Direct Marketing

helium creative, Ft. Lauderdale

Senses Campaign done for EDSA

Best of Out of Home

Disney's Yellow Shoes Creative Group, Orlando

Star Wars Weekends Campaign done for Disney Parks and Resorts

Best of Non Traditional

Alma DDB, Miami

Hola Mexico Goodbye Clichés done for Hola Mexico Film Festival LLC/ Samuel Douek

Best of Consumer or Trade Publication

JM&A Group, Ft. Lauderdale

Reshaping done for JM&A Group

Best of Newspaper

Macias Advertising LLC, Miami

Wings of the Tropics Launch Print - Spanish done for Fairchild Tropical Botanic Garden

Best of Digital Advertising

Disney's Yellow Shoes Creative Group, Orlando

New Fantasyland Desktop Site done for Disney Parks and Resorts

Best of Broadcast

Concept Cafe Advertising, Miami

Teddy Bears done for American Honda Motor Co.

Best of Integrated Campaign

idgroup consulting + creative, Pensacola

Ray C. Anderson Foundation Brand Roll-Out done for Ray C. Anderson Foundation

Best of Advertising for the Arts & Sciences

Brunet-Garcia Advertising, Jacksonville

Players by the Sea Poster Series done for Players by the Sea

Best of Public Service

Anson-Stoner, Orlando

Faces of HIV Brochure done for Florida Department of Health

Best of Advertising Industry Self-Promotion

HEYDAY, Treasure Coast

HEYDAY Holiday Punch done for HEYDAY

Best of Elements of Advertising

Concept Cafe Advertising, Miami

Monsters do exist done for HADD (Hispanics Against Drunk Driving)

BEST OF SHOW

Alma DDB, Miami

Hola Mexico Goodbye Clichés done for Hola Mexico Film Festival LLC/ Samuel Douek

Student BEST OF SHOW ADDY®

Mary Beth Koeth, Miami Ad School

The Collector done for Miami Ad School

Click here to view the complete 2013 District winners list

Click here to see the Charlie Award winning work.

Click here to see all the District Gold ADDY winning work.

Click here to see all the District Student Gold ADDY winning work.

 

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