Google’s Michael Winser Joins GSP Board of Directors

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Clearwater, FL, April 21, 2016 – GSP, a leading retail services provider and creator of the groundbreaking site-profiling technology, AccuStore®, announced today that tech guru Michael Winser has joined its board of directors.

“Michael has an incredible software applications background,” said CEO Geoff Neuhoff, noting Winser’s extensive resume of work. “His rich history of developing tech solutions at industry giants such as Microsoft and Google will be an incredible asset in advising GSP’s innovation strategy. He can help ensure we are effectively leveraging our company’s technologies and advise on areas of ongoing development such as our AccuStore site-profiling platform. We are honored to have Michael on our board.”

Winser has worked on everything from Internet Explorer to kitchen design software and has one patent under his belt for virtual magnifying glass architecture. After more than 16 years at Microsoft, he spent a decade in the world of software startups before joining Google as a group product manager. Winser is also a member of the NY CTO Club, an invitation-only group of New York’s most senior technologists.

“GSP’s site intelligence platform, AccuStore®, and proprietary POPManager® software are the catalysts behind its retail execution solutions,” said Winser. “I look forward to working with the GSP leadership team as they continue to help retailers with technology that streamlines communications, reduces expenses, improves execution and accelerates growth,” he added.

Technology has long been a part of GSP’s DNA. As early as the 1980s, when the company noticed retailers were guessing at print quantities because they didn’t have accurate site measurements, GSP developed a proprietary software system that enabled it to guarantee the right sign made it to the right store every time. That system became the industry-leading tool for eliminating waste and minimizing marketing signage costs. GSP continued to develop even more innovative site profiling software solutions and a mobile app to improve the store experience. In 2014, the AccuStore® brand was born with a dedicated staff to support the technology.

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