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Tampa - Integrated media video production company CMR Studios has just competed the latest in a series of TV spots for the Alzheimer's awareness public service campaign. Voiced by Mike Weber this commercial titled "Ripple" shows the economic impact of Alzheimer's care in Florida. The PSA will be tagged for each market and will air state-wide. It is now added to the inventory of material available, including another TV spot and a radio camapign already produced by CMR Studios, to support the website and USF Health.

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WEcan Tally3Fourth District AAF Governor Nairn' B. Gillet addresses press conference launching the District's new public service campaign as 4AAF Public Service Chair Steve Smith (2nd from right) listens. Photo (c)2012 David R. Randell Photographics The We CAN public service campaign kicked off with high-spirits and high-level political support that combined to produce a high-visibility news conference during the Ad Fed’s January 24, 2012 “Advertising Day in Tallahassee” event.

AAF-Fourth District Governor Nairn’ Gillet presided over the news conference, which drew about 50 AAF members to the fourth floor of the state capitol near the entrance to the Florida House of Representatives. We were joined for the kick-off by lawmakers and USF Health Byrd Alzheimer’s Institute CEO Dr. David Morgan. The lawmakers on hand included Senator Ronda Storms and Representatives Rachel Burgin, Richard Glorioso and Shawn Harrison.

The news conference highlighted the timeliness and effectiveness behind the campaign’s message. You can view a two-minute segment of the news conference shot by a Sunshine State News reporter at

Sunshine State News Executive Editor Nancy Smith interviewed Dr. Morgan following the news conference and the next day crafted a thoughtful column on Alzheimer’s. (

“Facing Florida with Mike Vasilinda,” a statewide talk news show, produced a six-minute segment on Alzheimer’s as a result of this campaign rollout.

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