PRESS RELEASES

April 14, 2010 - AAF To Bring 1000 Industry Professionals to Orlando for its National Conference

NEWS RELEASE

FOR MORE INFORMATION CONTACT:
Amy Bunn, 407.649.8101, ABunn@engauge.com

AAF To Bring 1000 Industry Professionals to Orlando for its National Conference
Registration is Now Open and District 4 Members Receive a $100 Discount

ORLANDO (April 1, 2010) — The American Advertising Federation (AAF) will bring more than 1,000 advertising industry professionals to Orlando when it hosts its annual conference at the Hilton Bonnet Creek in June 10 – 12, 2010. This will mark the first time the conference is being held in Orlando in more than 15 years. Registration is now open and all District 4 (Florida and the Caribbean) AAF members will receive a $100 discount. Additionally, an early bird discount of up to 20 percent is being offered through April 15.

Industry veteran Barb Scherer, president of Engauge Florida, has been selected to serve as co-chair for this year’s event, which will delve into the best practices when developing, executing and measuring that “Big Idea.” Additionally, speakers will help attendees discover innovative and efficient ways to address conservative budgets in today’s marketplace.

“I am thrilled to finally bring this conference to Orlando,” said Scherer. “This city has an exceptional advertising community, and I am excited to show it off to noted national professionals in the industry. And, the discount being offered is an added benefit to District 4 members.”

The National Conference will feature industry experts speaking on a variety of topics and will include the following events:

National Student Advertising Competition
Ad Expo 2010
Ad 2 Public Service Competition
ADDY Workshop
Advertising Forums
National ADDY Awards Dinner, Show and Gala

“This is an exciting year for AAF, both nationally and locally,” said Jon Lee, AAF-Orlando president and president of Archipelago. “It’s very rare that District 4 members can take advantage of the amazing career development opportunities offered at an AAF National Conference when it’s right here in our own backyard. In fact, there has never been a better time to be a member of AAF.”

For more information or to register, please visit www.aaf.org. If you are interested in sponsorships or exhibiting at the Expo, call Barb Scherer at 407.649.8101.

About AAF-Orlando
The American Advertising Federation - Orlando is a division of the American Advertising Federation (AAF) and is composed of about 200 members locally and more than 50,000 nationally. Its membership is diverse and collectively represents every aspect and element of advertising products or services to the public. AAF welcomes anyone involved with advertising as members — agencies, print and broadcast media, production houses, creative, sales, talent — it's the combination of diverse membership that makes the AAF a complete organization.