PRESS RELEASES

June 30, 2010 - Locally Created National Commercial Wins a Telly Award

LAKE MARY, Fla. (June 29, 2010) – EVOK Advertising and Vistamax Productions are celebrating their winning of a 2010 Telly award for the creation and production of the Sta-Max Plus television spot. The national male-enhancement commercial was created, filmed and edited within the state of Florida and utilized only local talent.

Vistamax Productions, of Tampa, filmed, edited and produced the spot, while EVOK of Lake Mary was responsible for the strategic and creative development. It’s not often that male-enhancement commercials win awards for their strategy, but Scott Disbennett, creative director at EVOK, tells us why Sta-Max Plus was different, “This spot was about brand positioning Sta-Max Plus to be a universally appealing lifestyle product. To do this successfully, we had to cater to an audience of both men and women, which made this spot unique to its industry.”

Steve Farkas, executive producer at Vistamax Productions added, “Every production creates unique challenges and opportunities, and the real pleasure is to find the central message that will connect with viewers, and really bring the client’s product or service to life. It’s fantastic to be recognized by industry peers for a job well done, and we’re honored to add to our collection of national and international awards, but the focus is always on the client’s message.”

Managing Partner Larry Meador of EVOK said, “Winning a Telly award is a tremendous accomplishment for our agency and a great measurement of success. We are proud to accept such a prestigious industry award.”

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Located in Lake Mary and co-founded by Scott Disbennett and Larry Meador, EVOK is a team of individuals who together capitalize on years of experience working on both the client and agency sides of the industry. With extensive and diverse capabilities, EVOK Advertising is equipped to provide a high level of service to their clients in all key areas of advertising, public relations, marketing and visual communications.

The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.